b'FOGHORN FOCUSPricing Strategies WHERE DO YOU FALL?BEN BERNSTEIN // BB RIVERBOATSAsalesandmarketingtopicpointovertherecentyearsinourindustryhas common been the idea of converting your pricing strategy from a traditional model to a demandpricing model. This has been a prevalent point of discussion in peer conversations,regional meetings, and at our national convention. The discussion surrounds the ideology of PHOTO: BB RIVERBOATSarbitrarily raising the price offered incrementally as available inventory lessens and pits it up against a traditional model of setting your price and riding that out over a period of time.FOGHORN 8'