b'PHOTO: PEEK PROA s you enter the new year, you likely face a valuable opportunitythe low season. During this time, you can, and should, prepare diligently for the return of sunny days and eager adventurers. Whether your doors are closed, or your routes are simply quieter than usual, now may be the ideal time to make changes that position your business for growth and success.17 JANUARY/FEBRUARY 2024'