b'PVA members such as Portland Spirit (Portland, Ore.) andways can be explained as found revenue. Real dollars that Yacht Starship (Tampa/Clearwater, Fla.) have been employ- equate to real profit and can showcase a strong argument to ing a demand pricing strategy for several years since someutilizing this process if your company has the tools to employ of the industrys reservation systems have developed andit. A very straight-forward statement of you could have had now are able to offer this feature.In a nutshell and withoutthis amount of money and now you have this amount can declaring specific strategy of each of these organizations,be very compelling to look over as you pivot your company they start with a base price or starts at price for every onethrough any number of challenges over the course of a year. of their cruises. As bookings start coming in, that begin- But is it telling us the entire story?Are we considering all the ning price is raised by a certain increment for every so manyangles involved and could it be that simple?passengers booked.As a very simple example, say they have a certain price. That price is then increased incrementallyDemand pricing is a certain shift in the paradigm when you per person for every 20 passengers booked. This creates aare talking about pricing strategy. For the entire life of our spread or range of prices that can be charged for a specif- industry, a traditional model of setting a price for the sea-ic cruise that depending on the price increments, capacityson or a particular period has always been employed as the of the vessel, and demand for a particular cruise could bepreferred process. Ron Popeil and his famous infomercial much higher in certain circumstances. tagline of just set it and forget it comes to mind as I craft this paragraph, but I digress. Over the years, we have had For the analytical nerd who loves numbers (which would in- to become flexible as challenges have been presented to our clude me), these companies can show you very real and tan- industry. Fluctuating fuel prices, food shortages, global and gible dollar amounts showing actual revenue that in manyregional supply chain availability and sparse product avail-DeJong & Lebet, Inc.ExperienceNaval ArchitectsMarine EngineersWhen YouConsultantsSurveyorsNeed It. YOUR CHILLER 71 Sea Island ExplorerEXPERTS SINCE 1995!For the most rugged and reliable commercial/militaryquality chillers available choose Flagship Marine,proudly manufactured in the USA with domestic alloys only. Rugged, reliable, If you want all 140 Odyssey Chicago Riverand simple design.the bells andIndestructible, whistles wenaturallysupply the fullantimicrobialline of WebastoCuNi heavy walledchillers andcondensers. other products.www.dejongandlebet.com State Of The Art Marine Air Conditioning Systems1734 Emerson Street, Jacksonville, FL 32207 3211 SE Gran Park Way, Stuart, Florida 34997 (904) 399-3673www.flagshipmarine.comwww.itrmarine.com info@dejongandlebet.com 772-283-1609sales@flagshipmarine.com11 JANUARY/FEBRUARY 2024'