b'FOGHORN FOCUS Ive had the opportunityby logging into the member resources section of the PVA site and join a forum discussion. Members can participate to lean from fellow in networking, committee discussions, and the sharing of ideas using the PVA Member Forum, a tool for members committee members andonly, accessible when logged into the member portal.[Note for members:Once inside the member portal, use the quick the general membership aslinks dropdown in the navigation menu to access the fo-rum.] One of the largest benefits in participating in PVA the committees directionis the opportunity to network. The goal of the forums is to and focus evolved, continue, online and year-round, the in-person networking that takes place at events like the Region Meetings and the ultimately providing mePVA Annual Convention at MariTrends.with ideas to implement atColleen Stephens of Stan Stephens Glacier and Wildlife Tours in Valdez, Alaska, is a co-chair of the committee. our own business. When asked what she has gained from her time with the MarketingandMembershipCommittee,shesaid,Ive COLLEEN STEPHENS, STAN STEPHENShad the opportunity to lean from fellow committee mem-GLACIER AND WILDLIFE TOURS bers and the general membership as the committees direc-tion and focus evolved, ultimately providing me with ideas to implement at our own business. ThePVAMarketingandMembershipCommitteehasTwo of the most recent projects that the group has worked evolved its focus into three main areas: assist PVA staffon are the online member directory search and the PVA withrecruitingandretainingmembers,strengthenandMember Forum. The online member directory search is ex-communicate member benefits, and manage discussion fo- actly what it sounds like, a fully searchable, online directory rums so members can communicate with one another on aof PVA members.This means that on a year-round basis one year-round basis. Like all the associations committees, thecan locate partners, vessel and associate members, that may Marketing and Membership committee is open to all PVAshare a concern, resource, or insight that can help ones opera-members. To properly develop benefits for and increasetions or business. The PVA Member Forum is the previously communication between members input is needed fromdiscussed online forum. Initially the discussion groups will associates and vessel members. PVA committee membersfocus on the work being tackled by PVA committees, but continue to undertake the important work that supportsadditional topics will be added, as well as a group of forum the industry at-large and seek the help and involvement ofmoderators. If you think of a topic that should be added, PVAs members in this effort. please reach out to Katie Hill, Hannah Roth, or Colleen Ste-phens. The success of the forum is based on participation. Members can join more than one PVA committee. Indi-viduals already involved with one of the other groups, suchAlthough already live, the committee is continuing to en-as the Legislative or Safety and Security Committees, canhance the Member Forum. A formal launch of the product also be a part of the Marketing and Membership team. Ifto the entire PVA membership is expected soon, with pro-someone has a passion for communication and outreach,motional campaigns to encourage member use.dont be shy. Raise your hand and let Katie Hill on the PVA staff know your interest. The team would love to have youThe Marketing and Membership Committee is dedicated join them. Meetings are held at least quarterly, with addi- to supporting the PVA staff in finding and developing ways tional meetings scheduled as needed if issues arise.to reach new members, promoting the current resources to members, and identifying benefits that businesses may need. It is not necessary to serve on the committee to participateThe net big task is yet to be identified and the group looks and be involved. You can be a part of the conversationsforward to input from members to help direct the work.FOGHORN 26'