b'maintenance, holidays, or private events. By clearly mark- staff thrive in the upcoming busy months! Prepare now ing blackout dates in your calendar, you prevent potentialto guarantee your business not only survives but prospers booking conflicts and manage customer expectations ef- when the warm weather returns. A well-prepared offsea-fectively. A well-organized calendar with updated pricingson is your key to a successful summer!and blackout dates sets the stage for a seamless booking experience in the new year.Top Tip: Promote early bird booking discounts. About the Author As you prepare your calendar for the new year, consider en- MATT GUTMANticing customers with early bird discounts through promoPEEK PRO codes. By offering special rates for those who plan ahead, you can secure bookings well in advance, providing a fi- Hi there! Im Matt, originally from Wilmette, Ill., a nancial boost during the offseason. This strategy not onlysuburb just north of Chicago. Travel has always been encouragesearlycommitmentfromcustomers,butalsoa big part of my life from family road trips throughout ensures a more stable and predictable revenue stream forthe U.S. to now living in Santiago, Chile, and visit-your business in the upcoming year. ing new countries in South America. In my free time I like to run, collect vinyls, and watch soccer. I love UPDATE EQUIPMENT POOLS working with Peek Pro to contribute to the culture of Managing multiple vessels, staff, and equipment through- tourism for both operators and travelers.out the year can be challenging. Utilizing an online system built to sufficiently manage your business complexity helps take the work out of scheduling and managing equipment. Introducing new equipment next summer? Take the time to update the system with correct counts and capacities for the year ahead to ensure smooth operations during the peak season.A booking platform may offer advanced resource man-agement that allows you to efficiently manage variousRELIABILITY HAS A NAME.types of resources and equipment, from boats and lifeITS KOHLER.jackets to captains and guides, without hassle. This func-tionality helps reduce labor hours, automate processes, allocate resources effectively, and minimize human er-ror, ensuring that you have the right equipment available when needed.Top Tip: Plan for seasonal changesAnalyzehistoricalbookingdatatoidentifytrendsin equipment usage and bookings. Adjust your inventory, accordingly,increasingtheavailabilityofequipment that experiences high demand in peak seasons and real-locating resources during slower periods. This strategic Since 1922, captains, mariners approach ensures youre well-equipped to meet custom- and seafarers all over the world For global support please erneedswhileoptimizingyourequipmentutilizationhave trusted KOHLER marinecontact John McKinnon at generators to power their770-601-6880 or throughout the year. boats. When it comes to marineJohn.McKinnon@kohler.compower you can count on, count on Kohler.As the year gets into full swing, taking small actions nowto ensure your business is up to date will help you and your 23 JANUARY/FEBRUARY 2024'