b'Continued from page 7: Letter from the Executive DirectorfashionasPVAmembersgatherto- and his comments and perspectives areThe Impact of Artificialgether to renew acquaintances, buildextremely important to us. Intelligence and Machine Learningrelationships,exchangeideas,and share knowledge. It is the one eventRearAdmiralArguinservesastheCyber SecurityDriven by Artificialeach year where PVA members fromAssistantCommandantforPreven- Intelligence and Machine Learning all corners of the United States meettion Policy, and is responsible for the under one roof to share in all thingsdevelopment of national policy, stan-AI Use-Cases in the Tour Boatthathavetodowiththepassengerdards, and programs promoting ma- Industry and Two-Year Performance vessel industry. This years conventionrine safety, security and environmen- Review of Canadas First Zero-E will feature more than 60 sessions andtal stewardship. His programs includeLi-Ion Ferryevents designed specifically for thosewaterwaysmanagement,navigation in the industry. It will include presen- andboatingsafety,portsandfacili- Marketingtations,seminars,roundtables,andties, merchant mariner credentialing, discussions by experts from industryvesseldocumentation,marinecasu-Targeted Marketing for and government. altyinvestigation,commercialvesselAcquiring New Customers and inspections, and port state control. Customer RetentionIf you are attending the convention, The Pros and Cons of Iencourageyoutoattendthisim- Dynamic Pricingportantopeninggeneralsessionto hear Rear Admiral Arguins perspec- The Importance of Well Executed tives on current industry and CoastExterior Vessel BrandingGuard issues.Five Marketing Trends to Maximize OTHER CONVENTION Sales for 2024HIGHLIGHTSAs mentioned, the PVA ConventionOf course, there is a lot more waiting program is diverse and laser focusedfor you in Portland and I hope that on topics and issues pertaining to theyou will join us there.passenger vessel industry. We are par-ticularly thrilled to be highlighting aIn the meantime, let me know whenev-variety of educational sessions abouter we can be of assistance to you. Best OPENING GENERAL SESSION using artificial intelligence (AI). Thiswishes for a safe and productive 2024.Saturday, Jan. 27 | 12 p.m. newandemergingtechnologyisa U.S. Coast Guard Update mystery to many and PVA has made aSincerely,Rear Admiral Wayne Arguin concerted effort to shed light on how Assistant Commandant for this technology can possibly be used Prevention Policy to support passenger vessel operations. U.S. Coast Guard Following are some of the AI sessionsJohn R. Groundwaterplanned during the convention: Executive DirectorPVA is delighted to have Rear Admiral ArguinjoinusfortheMariTrendsArtificial Intelligence and2024 convention and deliver the open- Passenger VesselsPHOTO: U.S. COAST GUARDingkeynoteaddress.Heisthecom-mandingofficerwhooverseesCoast Revolutionizing Software Guard issues pertaining to our industryDevelopment for PVA Members: 43 JANUARY/FEBRUARY 2024'