b'OFFICIAL PUBLICATION OF THE PASSENGER VESSEL ASSOCIATIONPRESIDENTJAN./FEB. 2024 Sales & Marketing VOL. 23, NO. 1Jim Swindler, Golden Gate Bridge,Highway and Transportation District,San Francisco, Calif.VICE PRESIDENT Patrick Murphy, Blue and Gold Fleet,San Francisco, Calif.SECRETARY/TREASURERFeaturesSteve Jones, Gateway Clipper Fleet,Pittsburgh, Pa. 8 Pricing Strategies:BOARD MEMBERS Chris Anglin, Cross Sound Ferry, Where Do You Fall? New London, Conn. Operators can approach pricing using Ben Bernstein, BB Riverboats, Newport, Ky. different models such as traditional or Erik Bombard, Catalina Express, dynamic pricing models. With prosSan Pedro, Calif. and cons to each pricing style, each Jed Dixon, North Carolina Department operator much consider what works of TransportationFerry Division,Manns Harbor, N.C. best for their company. Carol Hill, Dry Tortugas National Park Ferry, Key West, Fla. 16About the CoverMaximizing the New Year: Third-generation owned BB John Lake, Hornblower, Alexandria, Va. Four Ways to Prepare for Riverboats use a traditional Sarah Pennington, Classic Harbor Line, the Upcoming Busy Season approach to pricing. Owner and New York, N.Y. The offseason is the perfect time to CFO Ben Bernstein takes a look Hoyt Purinton, Washington Island Ferry Line,Washington Island, Wis. look back over the past year, reviewat how this pricing model Andrew Sargis, Wendella Sightseeing Boats,patterns in your business, analyze compares to dynamic pricing. Chicago, Ill. the data, and plan accordingly for theStory on page 8. / Photo byASSOCIATE MEMBER REPRESENTATIVESyear ahead. Your booking platform mayBB RiverboatsRob McMahon, Pinnacle Marine Corporation, Stoddard, Wis. be an ideal resource to utilize as you Jeff Sherman, mtu America, Novi, Mich. prepare for the upcoming season.PVA PAST PRESIDENTS Colleen Stephens, Stan Stephens Glacier 24Recruiting, Strengthening,Columns and Wildlife Cruises, Valdez, Alaska Communicating:Bob Bijur, Island Queen Cruises, Miami, Fla. PVAs Marketing and Membership4Presidents LetterEXECUTIVE DIRECTOR John R. Groundwater Committee Growing and7Executive Directors LetterSENIOR LEGISLATIVE ADVISOREnhancing the Organization 28Legislative ReportEdmund Welch Through PVA committees, members30Safety MattersLEGISLATIVE DIRECTORhave made significant contributions Richard Patch to the development of programs and34Member News REGULATORY AFFAIRS CONSULTANT42Newswire Peter Lauridsen tools for member use. Learn more DIRECTOR OF FINANCEabout the Marketing and Membership44U.S. Coast GuardLeslie Kagarise Committees most recent projects.44Advertisers IndexDIRECTOR OF REGULATORY AFFAIRSAND RISK MANAGEMENT Eric ChristensenGENERAL COUNSEL Steven Bers, Whiteford, Taylor and PrestonDIRECTOR OF MARKETINGAND COMMUNICATIONS Katie Hill FOGHORN is published monthly except combined January/February by theEDITORIAL OFFICESPassenger Vessel Association (PVA)103 Oronoco Street, Suite 200, Alexandria, Va., 22314Managing Editor: Sarah FerrettiSend address changes to FOGHORN at pvainfo@passengervessel.com.sarah@passengervessel.comCopyright 2023 by the Passenger Vessel Association. All rights reserved. No part of this571-388-7752 publication may be reproduced without the written consent of the Passenger Vessel Association.PASSENGER VESSEL ASSOCIATION PVAINFO@PASSENGERVESSEL.COMPHONE: 703-518-5005FAX: 703-518-5151'