b'ability have forced us to build in safeguards to help achieveany barrier that could be present in order to convert our cus-FOGHORN FOCUS our goals with a traditional pricing structure. Conveniencetomers into a sale. Constantly upgrading our web experience, fees, fuel surcharges, and flexible menu offerings are just atailoring our e-commerce platform to become more efficient, few examples of the items that have helped us achieve ourdeveloping a digital and social media strategy to keep our financial goals when outside influences have put stress onbrand prevalent in our customers minds, and providing an our business ecosystem. Never was the importance of thisexceptional experience that our guests can rave about are all showcased more than during the global COVID-19 pan- items that are front of mind for every one of our employees.demic, and the resulting challenges it has created.I want you to go back and think about the last time you pur-As straightforward and analytical the financial benefits forchased airplane tickets or entertainment event tickets. Have a demand model can be shown, a traditional model couldyou ever looked at their prices over the course of several days not be more different. This is where the crux of this discus- or weeks? Have you ever noticed that a price for a specific sion will lie between proponents of each group. To defendproduct went up considerably? How did that make you feel? and believe in a traditional model will require you to makeI am certain that finding a higher price was not a positive assumptions and believe in information that is impossible toexperienceforanyone.Airlineticketsandevensporting know for certain. That information lies within the most im- eventsarebasicallydisguisedcommoditiesatthispoint, portant group in any businessthe customers. Specifically,given that it is a specific item offered at a specific time with the psychology behind their behaviors. Along with my sister,consistent demand and regardless of the customer experi-we operate a four-generation riverboat company in the Portence, those same people will come right back to the same of Cincinnati, Ohio. It has always been our goal to removeplace the next time they have a need. Now apply this type of Engine power solutionspower up theexcursion experienceCreating an edge for your excursion business relies on producing a more positive customer experience. With Scania engines powering your vessels, youre full speed ahead of the competition. Scania designs, engineers and builds marine engines famous for their power and reliability. Engine noise has been minimized to allow your customers to fully appreciate the sounds of nature, while also easily hearing tour information and safety instructions from your crew.Plus, Scanias record of proven performance, dependability, and superior support and service will keep your operation on schedule, today and tomorrow. Spirit of MatushkaScania QUAD V8 powerBuilt by All American Marinena.marketing@scania.com FOGHORN 12'