b'MEMBERNEWSRocketRezs Marketing Campaign Reaches for the StarsAs giddy space lovers eagerlybillionaire tech entrepreneur has oftencorresponded with the ISS launch. awaited the launch of the NASA- said he plans to do.Robinson said their plans included SpaceX spacecraft in late May, a PVAJoe Robinson, RocketRez marketingsocial media and an email campaign Associate member took advantage ofmanager said that the idea for a pro- with the message, Hey Elon, its the hype surrounding theclearly time to go to Mars. historic launch with a cleverWhen youre ready to start marketing promotion aimedbooking, weve got the at SpaceX CEO Elon Muskoperating system for you. while playing on its ownLets talk.name: RocketRez. It was a cheeky message Being the first U.S.that garnered attention and crewedlaunchtogointerest, which is what we beyond Earths atmospherewanted to do, Robinson since 2011, excitement andsaid. tensions across the nationRobinson is over the were high with anticipation, especiallymotional campaign began months agomoon with the positive response after the fi rst planned launch had to bewhen the idea of sending tweets totheyve received from several tour and aborted due to bad weather on May 27.Musk personally was hatched.attraction operators. RocketRez, a ticketing softwareNot surprisingly, he didnt respondThis has been the most success-company for tour and attraction op- to a tweet meant to capture the momentful promotional campaign, weve ever erationsincluding passenger vessels- of the launch, Robinson laughed.done, Robinson said. Its fun and -teased Musk with an offer to help himThe company then moved forwardcaptured the imagination of many pro-sell tickets to trips Mars, a goal that thewith their marketing campaign thatspective new customers. nZF Propulsion System Technology.EXCEED GLOBAL EMISSIONS STANDARDS For the dependable, on-time service Operate a lightweight vessel equippedyou provide.with hybrid or electric engines. Reduce ZFs line of propulsion technologyfrom transmissions and your operating and maintenance costs.thrusters, to propellers and controlsprovides the optimal Minimize your environmental impact.solution for passenger ferry applications worldwide. We offer the control, reliability and performance youre looking for, BUILD A CARBON FIBER FERRY resulting in a turnkey propulsion system designed to meet your needs. ZF is ready to help keep you on-schedule.zfmarinepropulsion.comLearn about Americas only carbon T- and K-Class ferry builder:www.ARCADIA-ALLIANCE.com38JUNE 2020FOGHORN'