b'BUSINESSMATTERSThis Time Will De ne UsBy Bob Shaw, Industry ConsultantJ ust when you think youve seen it all, you realize youpaths and customizing their business to the markets needs havent seen anything. The singer Boz Scaggs describedon a frequent basis. This embodies the definition and the the feeling when his son died: it was like the world hadspirit of entrepreneurship that I learned four decades ago exploded and he didnt recognize the pieces. I dont recognizefrom Professor Howard Stevenson: the relentless pursuit the pieces of our scattered economyonly the great pain forof opportunities beyond resources currently controlled. those who have lost loved ones, businesses, jobs, and theirPVA members understand the challenge and constraints but future dreams. This is grim, tough stuff. personify this entrepreneurial spirit to rebuild.A crisis is innovation on steroids. Those who do so ef- Our leaders must carry such spirit. Back in the good ole fectively model Charles Darwins framework for innovationdays, I was a new second lieutenant and a young Marine with his Origin of the Species theory: it is not the most in- captain showed me a huge personal library that covered three tellectual of the species that survives; it is not the strongestwalls in his room. That captain was destined for greatness that survives; but the species that survives is the one that isfrom a lifetime of hard work, discipline, thinking and action. able best to adapt and adjust to the changing environment inRecently I saw againthis time over ZoomGeneral Mattis which it fi nds itself.speak about what leaders must do in this time of crisis. His This sums up our current challenge: how fast can wepoints are poignant for our industry:adapt? Leaders must create hope. Hope breaks the cycle of despair PVA members are well positioned to weather this galeand cynicism that leads to defeat.as they are deeply experienced and know their markets ex- More than ever, this is a time for respect and integrity. ceptionally well. They typically have grown the operationsDont change or question your values: double down on from small seedlings and scaled up, exploring many differentthem as they are the foundation of who you are. NEW PRODUCTS, SAME LEVEL OF TRUST & DURABILITY.Introducing Highly Configurable Vessel System Monitoring & SMART Alarm Device Power Assist Get-homeSteeringDrivesStabilizers Reversing Thrusters Autopilot PumpKOBELT MANUFACTURING CO. LTD.+1 (604) 572-3935Surrey, BC, Canadawww.kobelt.com28JUNE 2020FOGHORN'