b'Show. Altogether, these innovative promotional tools encourage ex- mation. For hard-of-hearing passengers and visually-impaired guests, FOGHORN FOCUS ploration and discovery of attractions, special events, restaurants, andADA accessibility features can showcase critical information that can entertainment; and instantly enhance the passenger experience.be enlarged on large-format screens. INCLUSIVITY AND ACCESSIBILITY FOR ALL AD-SUPPORTED PLATFORMS: A WIN-WIN FOR ALL In travels to major cities or possibly even within your own, you may haveImplementation for improving customer satisfaction is easier said than noticed the rise of information kiosks that utilize digital signage technol- done; it can prove to be timely, costly, and resource intensive. And ogies. Local governments nationwide have launched thousands of thesewhether its macro events like the pandemic and inflation, or just the screens as part of smart-city initiatives, creating city-wide communica- day-to-day hardships of repairs and maintenance, it can be a tough de-tion tools that allow equal access to civic resources, promotions for localcision to make significant improvements on our vessels. However, the business, directions to attractions, and even emergency notifications.transformation to digital signage provides an incredible opportunity to add an additional revenue stream to offset unforeseen costs while si-Gone are the days of suggestion boxes. With digital signage that sup- multaneously providing a next-generation passenger experience. How? ports interactivity, riders can participate in polls delivered by SMS orThrough advertising. a QR code on the screens. This allows cities to complete customer sur-veys or create a feedback loop for operators. These signs also allow forAn ad-supported digital experience significantly increases your op-two-way communication between citizens and organizations. erations revenuewithout having to expand the size of your fleet or add significant seating to your vessels. Operators can use these digital Whether by regulation or necessity, the need for accessibility to all us- displays as an advertising platform to support economic development ers and to reach broader audiences has grown for the passenger vesselfor local companies and attractions. Additionally, they allow riders to industry. Moreover, multilingual tours can expand your vessel offer- better connect with the national brands they love from Coca-Cola, ings and improve the guest experience despite language barriers. NeedDisney, YETI, NFL, Red Bull, and more.translations? Translations of messages can happen instantaneously.This model has the power to offset fuel and operating expenses, Beyond being an informational tool, digital kiosks provide equal op- support maintenance costs, and create an additional revenue stream portunity to those who might not otherwise have access to this infor- all while improving the customer experience! Moreover, digital LET ASSUREDPARTNERS MCM MANAGEYOUR INSURANCE SO YOU CANFOCUS ON YOUR VOYAGEAssuredPartners MCM is a leading independent Eachyear,thousandsofpreventablemaritimeinsurance brokerage based in the Pacic Northwest. Our accidents are caused by operator inattention, cited twice as frequently as the next leading factor.combined experience placing insurance and managing the marine industrys unique risks.The Furuno BR500 Bridge Navigational Watch AlarmWhether were working with vessel operators, builders, System (BNWAS) helps to prevent these accidents.Scan this code with your smartAssuredPartners MCMphone for aContact: Damon L. NasmanGuided Tour ofDirect Line: 206.262.6375the BR500. Damon.Nasman@assuredpartners.comwww.assuredpartnersmcm.comwww.FurunoUSA.comFOGHORN 12'