b'they might miss your bar or additional seating sections. Their airpodstechnology, cross-promotion of cultural activities, city events, and FOGHORN FOCUS may prevent them from hearing service announcements or safety de- local businesses can be as simple as the touch of a button.briefs. They may never learn about your happy hour specials or musical cruises without following the company on social mediaif they evenIn Fort Lauderdale, installing Ballyhoo Medias digital signage network know you have social media to begin with. has catalyzed existing partnerships and increased community participa-tion in everything their city offers. Withdigitalsignage,fea- Municipalcooperationwiththe tures of the vessel, historicalCity of Fort Lauderdale has allowed facts,geofenced-guidedFeatures of the vessel, barthem to post civic information, city tours, bar specials, or specialhalls, movie nights, and Christmas eventscanbescheduledspecials, or special events canregattas. A partnership with Toys to be delivered at the rightbe scheduled to be delivered atforTotswasamplifiedtobring placeattherighttime,al- awareness and raise donations sur-lowing passengers to explorethe right place at the right time,passing previous efforts.everything you have to offer as well as value-adds to theallowing passengers to exploreFor over 25 years Water Taxi has experienceandupsellstoprideditselfoncommunityout-make purchases on board.everything you have to offer. reachandengagementthrough buildingstrongrelationshipswith These offerings go beyondour partner, says Bill Walker, CEO the hulls of the vessel itself.of Fort Lauderdale Water Taxi. Wa-It is equally essential for operators to connect with their cities andter Taxis [digital signage] fins give our valued partners a technological-be a fabric of the community. Take, for example, a frequent riderly-advanced and unique opportunity to reach their targeted audiences. finishing off their work week. As they settle into their seats and sail into the weekend, they ask themselves, What should I do with myBut it doesnt stop there for Water Taxi. Theyve been able to increase days off? Traditionally, they may reach for a dated brochure or end- ridership for their Sunset Cruises and promote ticket packages for lessly scroll their phone and miss the waterfront views. With signagemajor citywide events such as the Fort Lauderdale International Boat RENDERING COURTESY OF BALLYHOO MEDIAExamples of how passenger vessel operations can utilize digital signs. FOGHORN 10'