b'MARKETINGStaying Relevantists, artisan demonstrations andcurrent crisis ends. in a Sheltered World cooking lessons from pros whoWe are all adjusting to our new are all in isolation. And, music.ways of living.Never have any of By Karen Rainbolt,Every Thursday in April, Lindbladus experienced anything like this FOGHORN Managing Editor Expeditions hosted a virtual musicand we are all having to learn new tricks during a period of social dis-A s millions (billions??) of peoplelounge via Facebook. These were livetancing, stated Sven Lindblad, CEO concerts featuring artists from around are sheltering in place to avoidthe world that have performed forof Lindblad Expeditions.The main transmitting and catching thethe operators guests and representintent is to keep us connected, put a deadly novel coronavirus (COVID- cultures and places that passengerssmile on your face, and provide a bit 19), the Internet is the go-to place forcould experience in personafter theof inspiration.nrestless, home-based people who are looking for somethinganythinginteresting to explore, albeit virtually.proudWhy not use this opportunity to125+ years of exceptional service and quality. membershowcase your vessel operation? Dedicated Engineering and Customer Service supportWhen everyone is allowed toRegional sales people throughout the US and coastal areas PassengerVesselAssociationNew products to meet any vessel configurationmove freely again, where will they goAll seats meet requirements of IMO HSC Codefirst? What will they do? By being a part of their sheltered lives now with engaging online content, you may entice audiences to book passage on your passenger vessel. Virtual ExpeditionSome PVA members are posting frequently with coordinated marketing campaigns designed to keep theirCatalina VersatileOptions Valencia GenoaFlipSeat &Accessories AluminumSeat Seatoperation top-of-mind with their clientele. Email, social media, andSUPPLYINGMAJORCITIES,BUILDERSANDOPERATORSACROSSNORTHAMERICAwebinars are the tools used by LindbladWWW.FREEDMANSEATING.COM | (800) 443-4540Expeditions in unexpected ways.On April 1, Lindblad Expeditions Patty Disken-Cahill issued a press release detailing the campaign that the overnight operator had kicked off during this time of social isolation.ladRELAX. THIS JOURNEYS Her release said: LindbExpeditions is bridging the distancePOWERED BY CATERPILLAR. bringing the worlds wild places & keeping moments of ahhh alive and wellthrough a Virtual ExpeditionWhen your cargo can talk, the stakes are high. When to explore the worlds remote pristineyou choose Caterpillar, you dont have to worry about meeting your passengers high expectations for reaches. The small ship adventurereliable, safe, clean operation. Our engines set the travel company is taking guests on astandard, so everyone can sit back and enjoy the ride.virtual expedition, designed to offer the tonic of wildness, and the engaging Learn more about our Ferry and reassuring rhythms of life on boardand Cruise solutions from morning stretch classes, to ex-hilarating sights, photo ops and even evening Recap daily at 6 pm, complete with cocktail recipes from fl eet menus.Their campaign includes activi- For more information, visit www.cat.com/marineties for children, online lectures of 2020 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, LETS DO THE WORK, their respective logos, Caterpillar Yellow, the Power Edge and Cat certified field experts and natural- Modern Hex trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.APRIL 2020FOGHORN 43'