b'FOGHORN is a monthly publication of thePassenger Vessel Association. Copyright 2019.All rights reserved.PRESIDENTBob Lawler, Boston Duck Tours, Boston, MAVICE PRESIDENTBob Bijur, Island Queen Cruises, Miami, FLSECRETARY/TREASURERColleen Stephens, Stan Stephens Glacier and Wildlife Cruises, Valdez, AKBOARD MEMBERSRichard Davison, Paradise Cruise Ltd., Honolulu, HIJed Dixon, North Carolina Department ofVolume 19, Number 01JANUARY/FEBRUARY 2020Transportation - Ferry Division, Manns Harbor, NCJim DeSimone, Staten Island Ferry, Staten Island, NYSteve Jones, Gateway Clipper Fleet, Pittsburgh, PA FOGHORN Focus:John Loke, Entertainment Cruises, Alexandria, VAPatrick Murphy, Blue and Gold Fleet, Sales, MarketingSan Francisco, CAAlison Nolan, Boston Harbor Cruises, Boston, MA & CommunicationsHoyt Purinton, Washington Island Ferry Line,Washington, Island, WIJim Swindler, Golden Gate Bridge, Highway and Transportation District, San Francisco, CA 6 Partnerships in Social MediaASSOCIATE MEMBER REPRESENTATIVE How can you use social media to your fullest Rob McMahon, Pinnacle Marine Corporation, advantage? Amanda Bombard recommends Stoddard, WI forging partnerships. PAST PRESIDENTS 10Why Crisis Action PlansGus Gaspardo, Padelford Packet Boat Co., Really Do Matter About the Cover Saint Paul, MNYou need a crisis action plan. Matt Kelly explainsYacht Starship and Pirate Jeff Whitaker, Hudson River Cruises, Inc., Water Taxi will be familiar Kingston, NY why you should start creating one now.sights for attendees of the Margo Marks, Charlevoix, MI 165 Tips on Mastering Your PVA Annual Convention EXECUTIVE DIRECTOR TripAdvisor Rating at MariTrends 2020 in John R. Groundwater Before setting foot aboard your vessel, theres aTampa, FL held at the Tampa LEGISLATIVE DIRECTOR good chance that your passengers have consultedConvention Center. Photo: Yacht Starship. Edmund Welch with TripAdvisor prior to booking a cruise. Rhona REGULATORY AFFAIRS CONSULTANT Bronson has advice for making ratings work in ColumnsPeter Lauridsen your favor.4 Presidents LetterDIRECTOR OF FINANCE 20Its a Wrap! Earning Revenue 5 ExecutiveLeslie Kagarise Through Exterior Advertising Directors LetterDIRECTOR, PUBLIC AFFAIRS Jayne Russell reveals how easy it was for one 30Legal AND DEVELOPMENT vessel operator to earn advertising revenue to 32EnvironmentJennifer Wilk offset operating costs.36Coast Guard ReportDIRECTOR OF REGULATORY AFFAIRSAND RISK MANAGEMENT 26Buckle Up! The Internet is Speeding Up 38Regulatory ReportEric Christensen Is Your Website Fast Enough? 40How PVA Benefits YouMANAGER, SPECIAL PROJECTS Google Chrome recently announced that slow- 42Legislative ReportZackery Reed loading websites may be shamed for being too44Safety MattersGENERAL COUNSEL sluggish. What does this mean and what should47PVA WelcomesSteven Bers, Whiteford, Taylor and Preston you do? New MembersEDITORIAL OFFICES 28Tampas Top Restaurants 48NewswireManaging Editor: Karen Rainboltand Attractions 50Advertisers Indexpvafoghorn@aol.comJill and Troy Manthey suggest some great eateries 2771 Houston Dr., Los Osos, CA 93402in Tampa along with a few fun spots to check out TEL: (571) 388-7752 while in the area for the PVA Annual Convention PRINTED WITHCONTRIBUTING EDITOR: at MariTrends 2020. SOY INKRichard Purinton: email@example.com Washington Island Ferry Line, Washington Island, WIADVERTISING AND BUSINESS OFFICES PASSENGER VESSEL ASSOCIATIONPublisher: Peter Philips, firstname.lastname@example.org tel: 1 (800) 807-8360fax: (703) email@example.comADVERTISING SALES: FOGHORN (USPS Number 023-702) is published monthly except combined January/February by Philips Bill Forslund: firstname.lastname@example.org Publishing LLC, 4257 24th Avenue W, Seattle WA 98199. Periodicals postage paid at Seattle, WA and 4257 24th Avenue W, Seattle, WA 98199at additional mailing offices. POSTMASTER: Send address changes to FOGHORN, c/o Passenger TEL: (206) 284-8285 FAX: (206) 284-0391 Vessel Association, 103 Oronoco Street, Suite 200, Alexandria, VA 22314. Copyright 2020 by the www.philipspublishing.com Passenger Vessel Association. All rights reserved. No part of this publication may be reproduced without the written consent of the Passenger Vessel Association.JANUARY/FEBRUARY 2020 FOGHORN 3'