b'FOGHORNFOCUS:SALES, MARKETING & COMMUNICATIONStime on their hands to voice theirTrans4media recommends taking adecision of whether or not to buy the opinions. said Morgan. For the mostgood look at your ridership and thead space, which in this case would be part people thought the ad was attrac- community you serve. The resort/ a wrap on passenger vessel. Because tive. party going crowd that the Fire Islandmany PVA members operate in busy Working with Trans4Media madeWater Taxis serve dictates what type oftraffic areas, the number of impressions the experience painless. Jayne checkedbrands they attract. A commuter-basedis high and may catch the attention of in with us every step of the way,service in an urban area might get moreadvertisers who are looking for new Morgan reported. She also providedtech-related or other business-focusedways to spread their message. nadvice for the naysayers and helpedbrands and a rural service would draw to develop a response plan. Jayne alsoin lifestyle companies interested in that came back to the East Coast to getaudience. Exterior advertising can be photos of the vessel and stopped in toquite profitable but must be handledAbout the ask us how we felt about the installerscorrectly to preserve your brand andAuthor and the experience.your standing in the community. Jayne Russell is Finally, Morgan said, The best partAds on road-based buses arethe President and routinely purchased by brands lookingpart owner of of a wrapped boat is even in the rainto extend their reach. Passenger vessels,Trans4media. She we were taking in money.Its foundhas been involved money because it does not affect thesuch as water taxis like the Resolute, arein the passenger operation of the vessel and its businesshighly visible and may be an attractivevessel industry for as usual. advertising vehicle for companies thatover 20 years in various roles, want to increase their brands visibil- from Operations to Sales and Should You Consider Ads ity. Advertisers (and their ad agencies)Marketing. She can be reached at on Your Vessels? look for the number of impressions jayne@t4media.netInterested in pursuing advertisingthat is, the number of views seen of revenue but not sure if its for you?their advertisementto make their GladdingHearn-MBTAFerry-BW.pdf 1 10/24/18 2:04 PMwestmarinepro.comOVER 60 YEARS OF westmarinepro.comYour 24/7 destination thats packed with the featuresCUSTOMER CONFIDENCE yYour 2ee4d t/7 do gesett tinahe mtion toshat outs pat of yckoued wr timith te ahne fd meaotunreeys .ou nyou need to get the most out of your time and money.FastIncreasedStreamlined Page Loads Inventory Availability Checkout Quick OrderFastIncreasedStreamlined Page Loads Inventory Availability Checkout Quick OrderMultiple Improved Easy Requisition Account Sign-Ons Search Invoice Look-up Lists Multiple Improved Easy Requisition Account Sign-Ons Search Invoice Look-up Lists All backed by the power of West Marine Pro.All backed by the power of West Marine Pro. Over 135,000 products for your business Ove 2r 18 r35e,0g0io0 pnal drodisuctribts futoior yn couenr bteurssiness Sa 2me8 r-deagy vionan dal deislitvreibruty 2ion c5en0+ stertsoresT ameo-sdt-aky vnoan dwledeglievaebry 2le and s50+ seasotornees d She mGLADDING-HEARNTshae mleso rsetp-krensoewlnetadtigveeas binle an the d sindeuassotrynedSHIPBUILDING sales representatives in the industryDuclos Corporation1-800-621-6885 or visit westmarinepro.com.gladding-hearn.com 1-800-621-6885 or visit westmarinepro.com.24JANUARY/FEBRUARY 2020FOGHORN'