b'FOGHORNFOCUS:SALES, MARKETING & COMMUNICATIONSM/V Resolute before wrapping. they felt about it, understanding that an alcohol ad-vertiser may not have been ideal for the first effort. T4M explained how much revenue they would make and what the wrap concept would look like to inform their decision. The color pallet of the campaign aligned with our brand and the ad itself was not in your face, Morgan stated. The projected revenue would make it worthwhile, so they decided to move forward.After the final artwork was approved by the Mooneys, T4M partnered with a local vendor to produce and install the vinyl wrap. M/V Resolute after wrapping. When asked about the result, Morgan shared: We loved it because a boat that needed some TLC looked instantly better without hours of painting. The wrap was able to be done partly in dry dock and finished in the water. The installers were fast, and the removal was even quicker.When the wrap came off, we had the visible reminder we still needed to paint.How was the campaign received in the community? We did receive some negative comments, but they stayed predominantly on a private Facebook group that I believe was designed for people with too much 22JANUARY/FEBRUARY 2020FOGHORN'