b'FOGHORNFOCUS:SALES, MARKETING & COMMUNICATIONS4. KEEP IT CHEAP The beauty of TripAdvisor is it can be free. It is a marketing tactic that takesAbout the more time than dollars. Although TripAdvisor will try to sell you everythingAuthor from stickers to advertising, the power of the platform lies in its user-generat- Rhona Bronson ed reviews. It is worth your effort to encourage customers to review you onis the Director of TripAdvisor. It is likely not worth it to advertise on the platform as customersMarketing for the put their trust in the reviews over the ads.Delaware River & Bay Authority Time is a valuable commodity, but again the time it takes to manage(DRBA), a bi-state TripAdvisor is minimal. A manager can do everything needed by monitoringagency operating the site for just a few minutes weekly. And, there are tools to assist in spottingtransportation links trouble early. If you invest in anything, look at spending dollars on reviewbetween New Jersey and Delaware aggregator sites that will alert designated managers immediately of reviewsincluding the Delaware Memorial coming in so appropriate action can be quickly taken.Bridge, Cape May-Lewes Ferry, and Forts Ferry Crossing to Fort Delaware. 5. REVIEW BEST PRACTICES ANNUALLY She has three decades of experience in marketing and communications working Like everything digital, TripAdvisor is always changing. And like everything infor trade associations, newspapers, the business world, competing priorities are calling for your time. Once a year,CPG Fortune 500 companies, and have one person review best practices articles on TripAdvisor and compareadvertising agencies prior to coming suggestions to your current site. Without a doubt, youll find a few tweaks thatto the DRBA in 2014. She is a leading can and should be made to your TripAdvisor presence.proponent for using social media and PR TripAdvisor is one of the more simple, inexpensive and impactfulas a business marketing tool. Bronson spoke at the PVA Annual Convention at marketing strategies to implement in an increasingly expensive and complexMariTrends 2019. world. You dont have to become an expert overnight, but you do want to be in the game. Luckily, its not a hard game to learn or one that takes years of expertise to master. nEngine power solutionspower up your excursion experienceCreating an edge for your excursion business relies on producing a more positive customer experience. With Scania engines powering your vessels, youre full speed ahead of the competition. Scania designs, engineers and builds marine engines famous for their power and reliability. Engine noise has been minimized to allow your customers to fully appreciate the sounds of nature, while alsoeasily hearing tour information and safety instructions from your crew.Scania marine engines produce high torque at low revolutions, resulting in exceptional maneuverability in tight harbors. Plus, Scanias record of proven performance, dependability, and superior support and service will keep your operation on schedule, today and tomorrow. Visit us at the PVA Annual Convention, Booth #34! Empower your operationPuget Sound Express, Saratoga, Built by All American Marinewww.scaniausa.com18JANUARY/FEBRUARY 2020FOGHORN'