b'FOGHORNFOCUS:SALES, MARKETING & COMMUNICATIONSbe a vital tool. While it didnt changeas a clearinghouse for informationcarriers and attorneys, having specifi c any of the tragic facts, it provided aregarding weather, history, wildlife androles identified eliminated making blueprint for navigating chaotic times. happenings at the islands. On Laborimportant decisions in the heat of an In his presentation, David spokeDay we were in the thick of it andemotional moment. Our front office of how an industry crisis can still begrateful we had completed the Actionstaff was provided with a meaning-your crisis and needs to be dealt withPlan. ful list of speaking points and verifi ed as such. As the concessioner providingSince the plan was in place, the crisisfacts to refer to when asked questions. boat transportation to Channel Islandteam had been selected and their re- They were reminded of the important National Park, and a 50-year familyspective duties assigned. Although un- Dos and Donts when speaking with business ingrained in the local boatingnecessary to include all members of thecustomers and media, and our spokes-community, Island Packers often servesteam for this event, such as insuranceperson came in to manage the influx of media requests for interviews and transportation.In New Orleans, David addressed proud the public perception between No 125+ years of exceptional service and quality. member Comment and I Dont Know as Dedicated Engineering and Customer Service support responses. Our front office staff was Regional sales people throughout the US and coastal areas PassengerVesselAssociation instructed to use provided speaking New products to meet any vessel configuration points, offer no personal opinions, All seats meet requirements of IMO HSC Code answer truthfully and empatheti-cally, and to refer all media requests to our spokesperson. Taking five minutes to convey this vital informa-tion to the front lines proved espe-cially meaningful in a situation such as this. Approximately half the phone calls received the day of the event, and Catalina VersatileOptions Valencia GenoaFlip many more in the days to follow, were Seat &Accessories AluminumSeat Seat regarding the Conception. Even today, news outlets following up on the effects SUPPLYINGMAJORCITIES,BUILDERSANDOPERATORSACROSSNORTHAMERICA felt by our business and community are WWW.FREEDMANSEATING.COM | (800) 443-4540 still received.Over the next few weeks, the tragedy at Santa Cruz remained a ca-tastrophe with more questions than answers. It was important to remain vigilant as a company to protect the naval architects integrity of our own safety record. Ourmarine engineers vessels, operations, and personnel all marine surveyors contribute to the safety-fi rst operation we have strived for and we did not want to suffer undue consequences. (281) 532-2080|shearer-group.com David had emphasized the impor-tance of being a good neighbor in your community as a natural way to build Our Core Purpose. is to Create. Booth #51 2020 rapport. Public relations have long been a focal point of Island Packers; borne more from attitude than edict. Countless trips contributed annually naval architects to fundraisers, shuttle service duringmarine engineers freeway closures and a company culture of customer service are par. This instilled approach helped in the (401) 253-4318|bristolharborgroup.com aftermath of the Conception fire, with Island Packers continuing the practice 12JANUARY/FEBRUARY 2020FOGHORN'