b'FOGHORNFOCUS:SALES, MARKETING & COMMUNICATIONSWhy Crisis Action Plans Really Do MatterBy Matt Kelly, Island PackersI n January of 2019, while making aCrisis Action Plan if they didnt alreadymedia, and omnipresent video-enabled turnaround trip to New Orleans,have one. I snapped a photo of eachdevices. It is no longer enough to keep and expecting to leave with nothingof his PowerPoint slides and listenedyour own program in compliance. more than a PVA trophy in my suitcaseas he spoke poignantly to the valueWhen the day you hoped would never and a good meal in my belly, I departedof getting this essential documentcome arrives, it may happen to another the Big Easy with a nugget of gold thatcomposed, accurate, and ready to pullboat in another place and you still need would manifest its true value before theoff the shelf. to be prepared.year was out.While easy to understand theLabor Day 2019 was one of the Attending the PVA Annualworth of such a document during atoughest days ever at Californias Convention at MariTrends 2019calamity, David put a larger lens onChannel Islands. Thirty-four people on behalf of a fellow Island Packerwhat actually constitutes a crisis, howlost their lives when the dive boat employee unable to accept the Rogerto approach the crucial first 48 hours,Conception, anchored near the coast Murphy National Marine Safetyusing the media properly, navigatingof Santa Cruz Island, caught fire in Award, and having just a short timemultiple layers of agencies, and beingthe middle of the night. Word spread on the ground, I took a quick lap ofprepared to deal with the scrutiny thequickly on the docks as questions the vendor displays and attended theaftermath brings. and conjecture came from passen-only presentation that fit my schedule.The crisis category has gotten moregers, crew and staff. The phones were David Norman, of Kitchen Publiccrowded in recent years. Fires, floodingringing early and often at the Island Relations, gave a presentation encour- and collisions have been joined by aPackers office that day and our recently aging all attendees to create a companythreat of terrorism, the jury of socialcompleted Crisis Action Plan proved to KEEPING BAY AREA FLEETS IN SERVICE FOR OVER 40 YEARSBay Ship and Yacht makes it a priority to per-form on-time, quality service for all vessels. We are a full service shipyard cosistently serving Al- 5 1 0 . 3 3 7 . 9 1 2 2 ameda, San Francisco Bay, the west coast andwww.bay-ship.com the worlds maritime industry for over 40 years. A l a m e d a , C A10JANUARY/FEBRUARY 2020FOGHORN'